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Vin Crosbie Vin Crosbie
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Dorian Benkoil Dorian Benkoil
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Bob Cauthorn Bob Cauthorn
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Ben Compaine Ben Compaine
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Dorian Benkoil senior consultant at Teeming Media. An award-winning journalist and editor, he was a foreign correspondent for AP and Newsweek, and international and managing editor for ABCNews.com. At ABC News he moved to the business side, handling sales integration and business development, before joining Fairchild Publications as General Manager for their Internet division, becoming editorial director for mediabistro.com, then a consultant for Teeming Media in New York. He graduates this year with an MBA from Baruch's Zicklin school of business. Learn more about him at Benkoil.com or his blog - MediaFlect.com.

Robert Cauthorn is a journalist, former vice president of digital media at the San Francisco Chronicle, and was the third recipient of the Newspaper Association of America's prestigious Digital Pioneer Award. He launched one of the first five newspapers web sites in the world and is generally considered to have delivered the first profitable newspaper web site in 1995. Cauthorn has been in the middle of the transition from old media to new and is recognized as frank-talking critic when he believes newspapers stray for their mission. In mid-2004 he became the president of CityTools, LLC a new media startup based in San Francisco.

Ben Compaine has divided his career between the academic world and private business. He was a journalist when manual typewriters were considered state of the art, but also led the conversion of his college newspaper to cold type. He has started and managed weekly newspapers. His dissertation at Temple University in 1977 was about the changing technologies that were going to unsettle the landscape of the staid and low profit newspaper industry. Since then he has focused his research and consulting on examining the forces and trends at work in the information industries. Among his most well-known works (and the name of his blog) is "Who Owns the Media?".

Vin Crosbie has been called "the Practical Futurist" by Folio, the trade journal of the American magazine industry. Editor & Publisher magazine, the trade journal of the American newspaper industry, devoted the Overview chapter of executive research report Digital Delivery of News: A How-to Guide for Publishers to his work. His speech to the National Association of Broadcasters annual conference was one of 24 orations selected by a team of speech professors for publication in the reference book Representative American Speeches 2004-2005. He has keynoted the Seybold Publishing Strategies conference in 2000; co-chaired and co-moderated last year's annual Beyond the Printed Word the digital publishing conference in Vienna; and regularly speaks at most major online news media conferences. He is currently in residence as adjunct professor of visual and interactive communications and senior consultant on executive education in new media at Syracuse University's S.I. Newhouse School of Public Communications, and meanwhile is managing partner of the media consulting firm of Digital Deliverance LLC in Greenwich, Connecticut.
About this blog
Two forces have shattered the news media. Technology is the first. Although media technology is undergoing its greatest change since the day in 1440 when Johannes Gutenberg first inked type, for more than ten years now the news industry has mistaken new technologies merely as electronic ways to distribute otherwise printed or analog products. Estrangement is the second. The news media has lost touch with people's needs and interests during the past 30 years, as demonstrated by rapidly declining readerships of newspapers and audiences of broadcast news. How we rebuild news media appropriate to the 21st Century from the growing rubble of this industry is the subject of this group weblog.
In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

Rebuilding Media

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June 10, 2009

Journalist, Editor, Ad (Wo)Man

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Posted by Dorian Benkoil

Yes, journalism and marketing are converging, sharing the same terms and concepts. Editorial icon Tina Brown, journalist-turned-entrepreneur John Harris of the Politico and Tina Sharkey of BabyCenter were very comfortable at Digital Hollywood’s Advertising 2.0 conference today talking up the value to advertisers of their sites, and their willingness to go well beyond the banner ad to try to integrate advertising in more creative and interesting ways (though Brown and Harris were careful point out that advertising initiatives were labeled as such). “The muscles you use on the editorial side,” help with advertising, Harris said, in helping a message “break through” to the audience. “We see the journalistic and advertising sides as two forces galloping together.”

“There was a time when advertising staff was not allowed to step into the newsroom,” observed moderator Sarah Ellison of The Wall Street Journal. “Obviously we’ve come a very long way from that point.” Brown noted that in the magazine world, as editor of such leading publications as Vanity Fair and The New Yorker, she was always comfortable working with the publisher to “create an environment where advertisers want to be.”

But she seemed to take umbrage at the idea of marketers trying to do their own journalism (such as this recent Pepsi-led project for Internet week, for which I was editor in chief). To them, “I would say good luck,” Brown said, defending journalism and saying it takes real skill to practice it, and to edit it. (Assuming, it seemed that those who practice it on behalf of Pepsi are not journalists.) I had asked her how she would convince an advertiser to put ads on her site, if they could go to their target audience directly without her Daily Beast as an interlocutor. Sharkey, who is not and has not been a journalist, acknowledged that it was all a mishmash, very confusing with “marketers as publishers, publishers are marketers, brfands are agencies, agencies are brands ... it’s like ‘Who’s on First.’ “

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