Dorian Benkoil senior consultant at Teeming Media. An award-winning journalist and editor, he was a foreign correspondent for AP and Newsweek, and international and managing editor for ABCNews.com. At ABC News he moved to the business side, handling sales integration and business development, before joining Fairchild Publications as General Manager for their Internet division, becoming editorial director for mediabistro.com, then a consultant for Teeming Media in New York. He graduates this year with an MBA from Baruch's Zicklin school of business. Learn more about him at Benkoil.com or his blog - MediaFlect.com.
Robert Cauthorn is a journalist, former vice president of digital
media at the San Francisco Chronicle, and was the third recipient of
the Newspaper Association of America's prestigious Digital Pioneer
Award. He launched one of the first five newspapers web sites in the
world and is generally considered to have delivered the first
profitable newspaper web site in 1995. Cauthorn has been in the middle
of the transition from old media to new and is recognized as
frank-talking critic when he believes newspapers stray for their
mission. In mid-2004 he became the president of CityTools, LLC a new
media startup based in San Francisco.
Ben Compaine has divided his career between the academic world and private business. He was a journalist when manual typewriters were considered state of the art, but also led the conversion of his college newspaper to cold type. He has started and managed weekly newspapers. His dissertation at Temple University in 1977 was about the changing technologies that were going to unsettle the landscape of the staid and low profit newspaper industry. Since then he has focused his research and consulting on examining the forces and trends at work in the information industries. Among his most well-known works (and the name of his blog) is "Who Owns the Media?".
Vin Crosbie has been called "the Practical Futurist" by Folio, the trade journal of the American magazine industry. Editor & Publisher magazine, the trade journal of the American newspaper industry, devoted the Overview chapter of executive research report Digital Delivery of News: A How-to Guide for Publishers to his work. His speech to the National Association of Broadcasters annual conference was one of 24 orations selected by a team of speech professors for publication in the reference book Representative American Speeches 2004-2005. He has keynoted the Seybold Publishing Strategies conference in 2000; co-chaired and co-moderated last year's annual Beyond the Printed Word the digital publishing conference in Vienna; and regularly speaks at most major online news media conferences. He is currently in residence as adjunct professor of visual and interactive communications and senior consultant on executive education in new media at Syracuse University's S.I. Newhouse School of Public Communications, and meanwhile is managing partner of the media consulting firm of Digital Deliverance LLC in Greenwich, Connecticut.
About this blog
Two forces have shattered the news media. Technology is the first. Although media technology is undergoing its greatest change since the day in 1440 when Johannes Gutenberg first inked type, for more than ten years now the news industry has mistaken new technologies merely as electronic ways to distribute otherwise printed or analog products. Estrangement is the second. The news media has lost touch with people's needs and interests during the past 30 years, as demonstrated by rapidly declining readerships of newspapers and audiences of broadcast news. How we rebuild news media appropriate to the 21st Century from the growing rubble of this industry is the subject of this group weblog.
In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline
At the Digiday Social conference today, Alan Brody of iBreakfast conjectured that we’re moving into a “relationship economy” that’s replacing the current “knowledge economy.” (Made me think of Howard Lindzon’s Social Leverage -- his thesis, in a nutshell, that using relationships and “leveraging” their power is now beating the concept of “financial leverage.”) Brody talked of how relationships -- built up over years, with special people who can hire, do favors, etc. -- cannot be outsourced to faceless people overseas, while knowledge work can. He said there are MBAs and college-educated people walking around India and Zimbabwe with every bit of useful knowledge of the people with multiple degrees in the U.S. who used to be able to use that knowledge they’d acquired to make sure they’d “never have to dig a ditch.”
Still, even in a relationship economy, the technology speeds things up, adds leverage, power. Companies like Social Vibe, whose CEO Joe Marchese was also at the conference, have shortened the timeline for creating relationships from years to months. Its passionate users select ads to place on their social network pages (such as on Facebook and MySpace) and then designate charities to receive any funds they earn. Those users are passionate, and feel a tremendous connection -- a relationship, if you will -- with SocialVibe.
Still, unlike a purely transactional commercial relationship, this one, because it runs deeper is more easy for Social Vibe to violate. The company will have to treat their passionate users with extreme care and nurturing. The company, venture-funded, seeking profit, and having arrived at their current model more by accident than by grand plan, must trust its backers to not push for fast cash above all. Marchese assured me in a previous discussion (for the We Media conference), that the backers -- including VCs JAFCO and Redpoint -- won’t subjugate the need to develop and care for users to the need to turn a profit. At We Media conference there seemed something of a consensus that, in fact, by doing social good many now believe profits will be stronger over time.
(Note that both iBreakfast and We Media have been media partners of our show, Naked Media.)