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Vin Crosbie Vin Crosbie
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Dorian Benkoil Dorian Benkoil
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Bob Cauthorn Bob Cauthorn
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Ben Compaine Ben Compaine
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Dorian Benkoil senior consultant at Teeming Media. An award-winning journalist and editor, he was a foreign correspondent for AP and Newsweek, and international and managing editor for ABCNews.com. At ABC News he moved to the business side, handling sales integration and business development, before joining Fairchild Publications as General Manager for their Internet division, becoming editorial director for mediabistro.com, then a consultant for Teeming Media in New York. He graduates this year with an MBA from Baruch's Zicklin school of business. Learn more about him at Benkoil.com or his blog - MediaFlect.com.

Robert Cauthorn is a journalist, former vice president of digital media at the San Francisco Chronicle, and was the third recipient of the Newspaper Association of America's prestigious Digital Pioneer Award. He launched one of the first five newspapers web sites in the world and is generally considered to have delivered the first profitable newspaper web site in 1995. Cauthorn has been in the middle of the transition from old media to new and is recognized as frank-talking critic when he believes newspapers stray for their mission. In mid-2004 he became the president of CityTools, LLC a new media startup based in San Francisco.

Ben Compaine has divided his career between the academic world and private business. He was a journalist when manual typewriters were considered state of the art, but also led the conversion of his college newspaper to cold type. He has started and managed weekly newspapers. His dissertation at Temple University in 1977 was about the changing technologies that were going to unsettle the landscape of the staid and low profit newspaper industry. Since then he has focused his research and consulting on examining the forces and trends at work in the information industries. Among his most well-known works (and the name of his blog) is "Who Owns the Media?".

Vin Crosbie has been called "the Practical Futurist" by Folio, the trade journal of the American magazine industry. Editor & Publisher magazine, the trade journal of the American newspaper industry, devoted the Overview chapter of executive research report Digital Delivery of News: A How-to Guide for Publishers to his work. His speech to the National Association of Broadcasters annual conference was one of 24 orations selected by a team of speech professors for publication in the reference book Representative American Speeches 2004-2005. He has keynoted the Seybold Publishing Strategies conference in 2000; co-chaired and co-moderated last year's annual Beyond the Printed Word the digital publishing conference in Vienna; and regularly speaks at most major online news media conferences. He is currently in residence as adjunct professor of visual and interactive communications and senior consultant on executive education in new media at Syracuse University's S.I. Newhouse School of Public Communications, and meanwhile is managing partner of the media consulting firm of Digital Deliverance LLC in Greenwich, Connecticut.
About this blog
Two forces have shattered the news media. Technology is the first. Although media technology is undergoing its greatest change since the day in 1440 when Johannes Gutenberg first inked type, for more than ten years now the news industry has mistaken new technologies merely as electronic ways to distribute otherwise printed or analog products. Estrangement is the second. The news media has lost touch with people's needs and interests during the past 30 years, as demonstrated by rapidly declining readerships of newspapers and audiences of broadcast news. How we rebuild news media appropriate to the 21st Century from the growing rubble of this industry is the subject of this group weblog.
Check out the The AppGap - a group blog on the tools and trends that are changing the way we work.

Rebuilding Media

« News media need to give users serendipity and value added. Not the price of a gallon of gas. | Main | Wall Street Journal contuinues its "me too" big story strategy »

May 29, 2008

Twitter-Nalia: A Cloud Burst is Forming

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Posted by Dorian Benkoil

I’ve been thinking a lot about Twitter, recently. (Twitter, in case you’re not in the thumbs-of-steel set, is a technology that allows people to send short bursts of text under a unique logon about anything they want.) Sometimes, it’s journalism -- an executive just said “this!” Other times, it’s banal musings about what someone -- even journalists from The New York Times -- are doing with their day: laundry, eating dinner, riding a bus.

A commenter on this blog poo-pooh’d Twitter, saying the audience was miniscule compared to blogs. Others have said Twitter won’t be around in a few years because there's no business model. I don’t think it matters if Twitter, itself, survives, what the business model is. What Twitter represents, though, will survive. There’s an information cloud forming. What if in the stadium when the Pope was talking, if you could have a few hundred or a few thousand people Twittering their observations on what was happening, and then somehow assemble them into a cohesive whole. You could get a more meaningful and perhaps more accurate read of what the crowd felt or the “mood” than any single journalist could provide, whether with camera, microphone or by writing.

In the earlier post, I suggested that If you’re going to Twitter for the benefit of others, you should do it intelligently, consider Twitter a medium, figure out how to do it intelligently, not waste their time. But maybe that’s not necessary. Blogs have lots of good information and tons of drek. The good comes through. As this cloud of micro-bursts of information forms, and more people link to and reply to the other bursts, ways to sort and sift and retrieve will -- I hope -- form. Useful information will start to coalesce around a whole. Artificial intelligence will -- again, I hope -- get better, good enough to sort and sift for me, and keep me from having to go through it all myself (but still allow me to do so when I want to spend a serendipitous 20 minutes or so).

There’s not only Twitter, but all the offshoots of Twitter or things that interrelate to it and all other kinds of information feeds -- FriendFeed, and Twirhl and Twitpic and Tumblr and Twitterfeed and more I’m forgetting -- all applications that let you decide what to read from whom and assemble them in one place and perhaps intercorrelate them, distribute or aggregate them as you wish.

In one way or another this all will survive, and inform how we relate and interrelate and handle information and relationships with each other, and commerce and information.

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