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Vin Crosbie Vin Crosbie
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Dorian Benkoil Dorian Benkoil
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Bob Cauthorn Bob Cauthorn
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Ben Compaine Ben Compaine
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Dorian Benkoil senior consultant at Teeming Media. An award-winning journalist and editor, he was a foreign correspondent for AP and Newsweek, and international and managing editor for ABCNews.com. At ABC News he moved to the business side, handling sales integration and business development, before joining Fairchild Publications as General Manager for their Internet division, becoming editorial director for mediabistro.com, then a consultant for Teeming Media in New York. He graduates this year with an MBA from Baruch's Zicklin school of business. Learn more about him at Benkoil.com or his blog - MediaFlect.com.

Robert Cauthorn is a journalist, former vice president of digital media at the San Francisco Chronicle, and was the third recipient of the Newspaper Association of America's prestigious Digital Pioneer Award. He launched one of the first five newspapers web sites in the world and is generally considered to have delivered the first profitable newspaper web site in 1995. Cauthorn has been in the middle of the transition from old media to new and is recognized as frank-talking critic when he believes newspapers stray for their mission. In mid-2004 he became the president of CityTools, LLC a new media startup based in San Francisco.

Ben Compaine has divided his career between the academic world and private business. He was a journalist when manual typewriters were considered state of the art, but also led the conversion of his college newspaper to cold type. He has started and managed weekly newspapers. His dissertation at Temple University in 1977 was about the changing technologies that were going to unsettle the landscape of the staid and low profit newspaper industry. Since then he has focused his research and consulting on examining the forces and trends at work in the information industries. Among his most well-known works (and the name of his blog) is "Who Owns the Media?".

Vin Crosbie has been called "the Practical Futurist" by Folio, the trade journal of the American magazine industry. Editor & Publisher magazine, the trade journal of the American newspaper industry, devoted the Overview chapter of executive research report Digital Delivery of News: A How-to Guide for Publishers to his work. His speech to the National Association of Broadcasters annual conference was one of 24 orations selected by a team of speech professors for publication in the reference book Representative American Speeches 2004-2005. He has keynoted the Seybold Publishing Strategies conference in 2000; co-chaired and co-moderated last year's annual Beyond the Printed Word the digital publishing conference in Vienna; and regularly speaks at most major online news media conferences. He is currently in residence as adjunct professor of visual and interactive communications and senior consultant on executive education in new media at Syracuse University's S.I. Newhouse School of Public Communications, and meanwhile is managing partner of the media consulting firm of Digital Deliverance LLC in Greenwich, Connecticut.
About this blog
Two forces have shattered the news media. Technology is the first. Although media technology is undergoing its greatest change since the day in 1440 when Johannes Gutenberg first inked type, for more than ten years now the news industry has mistaken new technologies merely as electronic ways to distribute otherwise printed or analog products. Estrangement is the second. The news media has lost touch with people's needs and interests during the past 30 years, as demonstrated by rapidly declining readerships of newspapers and audiences of broadcast news. How we rebuild news media appropriate to the 21st Century from the growing rubble of this industry is the subject of this group weblog.
In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

Rebuilding Media

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December 19, 2006

Smaller News Operations Can Get High Prominence on Google News

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Posted by Ben Compaine

While “we” may be the center of attention as content providers, the top news Web sites list this year, based on the volume of links at Google News, is topped by ABC News, The New York Times and Reuters. Compiled annually by NewsKnife.Com, the list is little changed from last year.

1 ABC News
2 New York Times
3 Reuters
4 Washington Post
5 Times Online, UK
6 Forbes
7 Guardian Unlimited, UK
8 Voice of America
9 Christian Science Monitor
10 International Herald Tribune
11 Bloomberg
12 CNN

What can be read into this analysis? By the numbers:

• Six of the top 12 are associated with newspapers.
• Two have roots as wholesalers—news services. Only since the development of the Internet have they reached out to an end-user audience.
• Two are related to commercial television news operations, one from a magazine, one is a government agency.
• Three are non-U.S. based, with all three being in the U.K. (IHT is nominally located in Paris, but most of its content is from its New York Times parent)
• One, The Christian Science Monitor, by its inclusion on this list, might seem to have far more prominence in the online world than in the print world, where its circulation is about 70,000.
• They are all—no surprise—English language.

Does this ranking tell us anything about online and traditional media institutions? It is important to understand what this is not: a ranking of the most used news sites, though as might be expected there is some overlap. According to Nielsen data, ABC News.com is the fourth largest pure news site, behind the New York Times (discounting higher ranked sites that are essentially news portals, like Yahoo or aggregated listings such as all Gannett sites taken together, except USA Today). And of the others only CNN makes the Nielsen list.

NewsKnife’s analysis essentially awards the greatest weight to the news sites based on the frequency and prevalence of its links. You can see more of the methodology here.

That said, the NewsKnife rankings do reflect the prominence that these sites have in Google’s aggregation of the news and no doubt drives far more traffic to these sites than they would have without Google News. It suggests that relatively small circulation publications can get high visibility, while being a major player in general in other venues (e.g., CBS News, Associated Press) is not an automatic ticket to top ranked accessibility.

Comments (1) + TrackBacks (0) | Category: Internet | Media Competition | Newspapers | Online


COMMENTS

1. Coataroma on April 19, 2009 6:43 PM writes...

Очень полезно

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